For the Powerwoman

Founded in 2017, Alzúarr stands for the powerwoman who dares to show who they are. While others see shoes as a form of protection for the feet, Alzúarr sees shoes as a form of power and expression. The shoes have character and you can show who you are. This has been achieved by powerful shapes and elements in the designs.

Founder & Creative Director Zeynep Dag

Since she was a little girl, Zeynep Dag had big dreams to work in the fashion industry. Throughout the years, Zeynep has known hard times and struggles but she found out that the shoes she was wearing gave her the power to pull through. She came to the conclusion that it was her heels that made her feel powerful and confident.

Zeynep’s mother had a huge part in her life and has supported Zeynep in every moment. Together with Zeynep, they experienced and got through these hard times. Zeynep’s mother is an inspiration to Zeynep of who a powerwoman is.